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A MODEL OF VIRTUAL PRESS



Posted by Johanna Heredia, a graduate school student of Communication and Advertising. UDA.
As Alvin Toffler said in his book "The Third Wave", we went through the Agricultural Revolution, Industrial Revolution, from 1955, to start the Information Revolution. In this publication, produced in 1979, Toffler and predicted a change in management and capital allocation for this era: Information.

After having spoken of agriculture and industry, we see a society that has included in its lexical terms such as: computer, web, internet, telecommunications, technology, words that a century ago did not exist. A society that ensures that information is the new economic base must be understood differently from each individual and organization.

The companies are part of a system that responds to man's relentless quest to acquire information, for it is clear that the organization can not exist in isolation, will be understood as a system that interacts, both internally and externally. We can see the organization as a society in a more micro level, so we can say that there is a micro Information Society within each organization.

determine the role an organization within society will, internally, charting the way forward, and externally, to make a difference competition.Therefore evident that, the correct corporate image management allows an organization to recognize and take advantage of its specificity in the market.

Building a strong corporate image not only depends on the company, but the different audiences within it. The media, for example, are responsible for generating public opinion, directly or indirectly influence the different members of society.

The public relations is an important part in this process of communication between the Media - Individual, it is responsible for providing the information in the business, developing a "dependency reciprocal ", in which both sides benefit: the journalist, to have material for the production of his notes, and the organization that, through this information, you can send messages to strengthen their corporate image.

Today, the public relations, to provide more information, you must face the changes brought about by membership in the Society of Information and tools to provide the reporter integrated into the new technologies, involving the Digital Revolution.

The proposal for a Virtual Press Room, where they concentrate all the information in an enterprise, allowing the reporter access to a bank news permanent, where you can download all the material necessary for the drafting of a note: documents in Word, Excel and PowerPoint, pictures in different resolutions, audio clips and video, as well as the graphic elements of the corporate image as Manual Imagen.Este logo and model also includes a section where the agenda is published press conferences, with date, topic, participants, accompanied by the respective newsletter, available to download directly.

In Ecuador, has been a development in Information Technologies and Communication Technologies (ICTs). Since the creation of the Law of Transparency and Access to Information Public (LOTAIP), in 2004, public bodies should ensure access to information and transparency of information. From this moment, the interest of these organizations to communicate, through its website, not only was justified in carrying out the LOTAIP, but was transformed into an opportunity to publish news that promote public support to the Government. Such is the case of the web pages of the Internal Revenue Service, Post Office and National Assembly of Ecuador that have incorporated the section "Press Room", for the publication of news generated internally by the institution, and externally, by media. These models offer the visitor a look at the information, but do not allow the full download multimedia files, limiting the practice of journalism by not providing images, audio and video clips to facilitate the development of a fuller note

Women Sitting Squashing

LA Manchete: KEY OPINION JOURNALISM
By: Yusnely Graterol María López Martínez Rodríguez



The masthead is a genre of journalism of opinion which summarizes in a nutshell, the editorial position of the print media that use it. It has its origins in France, which had a highly developed and where today is an essential tool in the pages of major rotating components such as "Le Monde". The relevance of this opinion kind lies in that it allows, using irony, humor and social commitment, editorializing reality situations nationally and internationally in a very short sentence, the text information is further developed in the internal pages of the environment communication.

represents a genre that attracts the interest of readers, as it allows using a prayer drafted with apparent ease, make value judgments about complex matters, and is a source of research for the area of \u200b\u200bSocial Communication.

There are several inquiries on Venezuela, on academic research about this way of doing Journalism Review, which clearly states that to make a good masthead, first select the event or problem that will be reason for it, then search for the phrase, word or expression that summarizes the opinion that impacts the reader and the reaction it causes in the topic addressed. It also states that since the popular biblical quotes or poetry, serve the author to communicate with the public. Historic phrases, proverbs, slang expressions sports, anything goes in terms of saying much with few words in an attractive and impressive.

The masthead is an important genre that causes great impact, however, the authors of this research consider it received little attention in Venezuelan newspapers. Even, there are few studies about university. One of the few jobs that develops aspects of the masthead, is conducted by journalist Ybeyise Pacheco Martini, which was presented as a thesis to qualify for the Bachelor of Arts degree in Social Communication, it is entitled "Analysis of the language of The masthead of National during the period 1958-1983. "

As discussed above, few newspapers who use this form editorial. Earle Herrera in his Journalism Review: Fires everyday. funny manifests "the masthead no one writes," alluding to the book "The Coronel no one writes," the Colombian Gabriel García Márquez

Since the first issue of El Nacional, August 3 1943, he published a masthead, but Herrera, said that no one dared to define it as a category of journalism, it did not give the range was a clever phrase to refresh the brainy section pundits long articles and columns.

With the passage of time the masthead was consolidated in El Nacional, but the example was not emulated by other newspapers, only 2001, and eventually the used The World. Despite the lack of interest, the newspapers that still publish, have been alert to secure position on issues of great importance, but especially the government, politics and which help form an opinion on it, leaving the reader to form their own value judgments.

This variant publisher since its inception has contributed to the development of opinion journalism in Venezuela, because it makes use of features such as humor, irony and satire with professionalism, to summarize in a very short sentence, a fact of great significance nationally and internationally, seeking some way to guide the reader on topics of interest and helping to form their own opinions without influencing it.

For researchers, this inquiry will result in benefits to the Venezuelan journalism, considering that few university research conducted on the use of the masthead as a genre of opinion.

was also considered important that Venezuela should incorporate educational research subjects that are not addressed, such as the masthead. This study will provide recommendations that can be used in the chairs of opinion journalism on the use of it as editorializante opinion kind, enabling the development and the interests of teachers and students to regard.

Also, this search was intended to get results that are useful for professionals engaged in Journalism Review, so that they can assess the masthead as a successful mechanism to deliver messages to the population and as an effective tool for pounding the current political situation in Venezuelan society.

The relevance of this kind of view is precisely the good management that makes the topics of political nature, reflected specifically in the head of state or other government figures, using the above resources

In this vein The results of this study may help build a framework for other institutions that offer this career or who are developing expertise in the field of Social Sciences

Shannon Whirry Babies

70 years / The National , 21.03.2011



Milagros Socorro Imagine a country without private enterprise. These are the keys: it is shortage of consumer goods, including staples; services, when they work, they do very badly, these countries are often characterized by frequent blackouts and cities plunged into darkness as night falls, naturally, the state is the only employer, so it imposes wages and incentives, and mechanisms of entry, promotion and dismissal, for To make matters worse, the heads do not reach that position on its merits but because of his speed to throw the language lends itself to the boot paid correctly. Without exception, is a country where poverty prevails and its corollary, the thousand forms of moonlighting humanly imaginable, with the black market and prostitution to the head.
A country without private enterprise is a country like Cuba. Poor, accustomed to begging, full of scoundrels habilis to pilfer food or any trifle.
A look at this picture can help Venezuelans value the private company, traditionally favored by our recognition. It is as if the venture that brings jobs, wealth and nobility had no the fray of war or the attractiveness of political power.
We needed a decade of persecution against the private sector to appreciate the true value of the role it plays in society. Each company closure involves the elimination of jobs directly and indirectly, the impoverishment of many families and appalling that mark the current regime is printed on the skin of Venezuela: the mass migration of disenfranchised youth of his country that denies them opportunities to time it shows the ice fang violence and insecurity.
In recent years, many employers have given up. Others have made a pact with the devil we know who pays how well it serves. Some have marañitas done under the table. There are those who have traveled in ten years the way that others took several generations. But there have been an entrepreneurial class that has remained at home against fierce winds, providing jobs, investing in this land, offering goods and services in this group include media companies that have honed an independent voice in front of a absolute power, corrupt and corrupting.
In this group of organizations that have demonstrated their nationalism daily events and stresses its roots Venezuela Empresas Polar, which this week turned 70. Of the many things that can be said of this family business, as descriptive of their nature is the fact that no worker in this country would not accept a job offer Polar whether there will perform in the field. That's why when its president, Lorenzo Mendoza, is a ministry, from the doorman to the secretarial staff of the office he snuggles up to ask, in a tone of confidence, a job for the son, daughter, nephew, husband ... No employer has the respect, encouragement, constant training, wages (indexed for inflation), the work environment, support for house purchase and retirement plan Empresas Polar, whose staff spends 31 thousand workers and that, at least every two years, have the opportunity to direct contact with Mendoza and raise their views and demands.
After in Venezuela fell a shower of silver did not alter the map of poverty, we know that the only way not to be poor is to have a good job. And in this private enterprise is essential. Empresas Polar has been. In the spirit Venezuelans have expressed their continued investment, unstoppable even in years of villainy, in the acquisition of companies like Mavesa, which has been taken over by a corporation and, instead, remains Venezuela with labor and Venezuelan products.
And, most importantly, when everything has seemed to be diluted in the trash in the trash and as despicable, Empresas Polar has persisted in the mandate of its founders, has continued to the last corner of the territory quality products at affordable prices. When others have matched in a low, Empresas Polar has twinned with good things, hand made by Venezuela.
There are times when excellence is a form of resistance. The country should see this in its proper context.

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invites journalists, STUDENTS, SOCIAL COMMUNICATION AND GENERAL PUBLIC WORKSHOPS:

FRIDAY 25 MARCH 2011
Workshop: "Leadership TRANSFORMER FOR COMMUNITY COUNCILS"
TIME: 5:00 to 10 : 00 PM
FACILITATOR: MR. JESUS MONTES
COST: Bs.F.

50.00 SATURDAY APRIL 02, 2011
WORKSHOP: WRITING FOR TELEVISION NEWS
TIME: 8:00 AM to 12:00 M.

WORKSHOP: SPEECH AND EMOTIONS
TIME: 2:00 TO 6:00 PM
FACILITATOR: Atty. GUSTAVO VELAZCO
COST PER WORKSHOP Bs.F. 260.00
PD: MAKING THEM BOTH WORKSHOPS IS A COST OF Bs.F. 450.00.

Place: CNP - SECTIONAL PARAGUANA

"Limited availability"

OPEN ENROLLMENT IN THE SEAT OF THE NATIONAL ASSOCIATION OF JOURNALISTS - SECTIONAL PARAGUANA


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