In journalism, all so they learn, what is lost? 
After working in Colombia, Juan Carlos Perez went to England to study a Masters and ended up staying on the BBC. There is since 2001. As editor for four years. Colombian journalist Juan Carlos Perez Salazar, news editor of the BBC page, English-language website of the prestigious BBC, London, believes that today's journalism takes concepts that were the nineteenth century.
For EAFIT News Agency / Juan Carlos Luján Sáenz
jlujans@eafit.edu.co
A phrase worth paying attention. Ever Salazar Juan Carlos Perez, Pereira, born journalist and news editor of the English site of BBC, London read in The Economist that the Internet is like the silent era, ie, much remains to grow and develop. And although this
read it eight years ago, the only certainty is this graduate of the Universidad Pontificia Bolivariana, Medellin, who worked in El Mundo, and El Colombiano Colprensa before embarking for Europe, is that newspapers have failed accommodate this new digital age, we all are feeling their way and nobody knows where it goes. Therefore
says: "The language we are just beginning to explore, many media were wrong in principle, and the crisis is also due to very bad decisions taken in the 90's, when there was still a lot of wealth in the media writing. " Passing through
EAFIT, where last week offered a course on digital journalism to a group of undergraduate students in Social Communication, Juan Carlos shared some views on journalism and the changes that have been introduced as networks social and language are installed in the brains of people.
Servility with power, arrogance in the past in relation to the reading public, and a large list of sins that are brought years ago, are emphasized as key aspects to be in crisis. "There are many things before that are just starting to pay, "he says with regard to decisions taken some media owners.
ARE WE TO OLD OR NEW JOURNALISM OR HAS ALWAYS BEEN THE SAME?
features should have a reporter are the same, ie, rigor, discipline, interest and passion for the world and their profession, plus a lot of honesty. That is basic and any journalist should have it. What are the rates vary and I do believe that journalism is digital, I do not know if changing the profile of the journalist, but by introducing a larger crisis in traditional media.
Just talking with the students told them the crisis so deep of the media traditional print. There is a crisis that is global, and one observes in the New York Times, The Guardian in London, Le Monde Diplomatique in France and sees in El Pais in Spain.
In fact, I think, that nobody has been able to do (to accommodate the digital age), we are all groping a bit and nobody really knows where it goes. Now there is a crisis because they can not compete with the Internet, do not know how they will compete on the Internet and do not know how to make money in electronic media. The trouble is that every time they lose readers and advertising guidelines.
RIM KNOW WHO HAS MORE TO THE CRISIS? That most certainly
is already happening here in Colombia, because it is a global phenomenon. Where this aspect is most advanced in the U.S., where there are many ways in crisis, where they have closed some, and where others have failed to print but retain the electronic version. However, also emerging electronic media, especially created for internet to better manage the language, so the crisis is, above all, in the print media.
BUT MOST HAVE NOT WRITTEN MEANS A GREAT EFFORT TO ENHANCE AND IMPROVE YOUR WEB PORTALS as permanent? That
are learning now, but before they did was copy what was in the form, including did not know nor use language. The other thing they did is not charged (depending on the nature of the internet), so people got used to him coming over the network was free, but of course, behind everything that is published is a great economic effort resources, and that you can not free.
And now, after several failed experiments, a new wave of collection efforts, especially on the part of Rupert Murdoch, the Australian billionaire owner of several media, and who began to make a system similar to cable television (for micropayments). Given this phenomenon, which began last year in some of their media, all major newspapers pending on how you're going, because you have to find a solution.
WHAT CAN HAPPEN
the situation is so desperate that the U.S. is proposing that print media will become non-profit societies, something like a university where they are given tax breaks but do not make money. The idea is to achieve sustained, because they believe that the role of print media is vital for democracy, but there is much concern with their disappearance.
Of course, one of the few newspapers and media are growing displayed, for example, the Financial Times, that is, those who offer something different and very specific, which are not general, is that many people are predicting the demise of the newspaper printed in the next five or six years, the fact is that nobody knows what will happen.
LAST BUT THIS IS NOT A DISASTER? These predictions are always
to generate headlines, it's like with the disappearance of the book and its replacement: the ebook. That is not going away magazines like The Economist or the New Yorker. Now, the general media will not disappear but be transformed.
In 2008, for example, estimated that he had fallen a high percentage of the advertising in the United States which is where most have thought about it and where more studies have been done. That same year, were suspended about 26 thousand jobs in the country, speaking no more newsroom, ie journalists, editors, photographers and columnists.
WHAT JOURNALISTS HAVE SO MUCH GUILT IN THIS CRISIS?
are historical cycles. Journalists drag a lot of faults that are lifelong. We are too subservient to power and we have been arrogant in the past in relation to the reading public. Before that relationship was more upright and it is more horizontal, but that we are starting to pay now. Then blame if there are, especially people they handle the media, where bad decisions were taken.
and eye, is that print journalism is in a very big crisis. Television and radio, to be clear, are good, anyway internet is reshaping them the language and rhythms. My theory is that this is a special time in which even talking about the twenty-first century, things are returning to the nineteenth century. One example is how to write the headlines, actually came back to headlines of the nineteenth century, but that's because online people should find all the specific words, as it tracked through search engine.
also return to the inverted pyramid, because people have to read basic data in the first five paragraphs and read because it enters the cell phone.
WHAT CAN THE JOURNALIST to overcome the crisis?
As journalists I think we will have many creative opportunities, which is what happens in these moments of crisis, big revolution and great movement. There will be plenty of opportunity for enterprising people.
ALSO GET HOW THE ISSUE OF SOCIAL NETWORKS?
are changing the way journalism. They are already part of the reporter, sources and we must learn to use them. Facebook, for example, is a great site for networking, that it is a tool, such as Twitter, the recorder, radio or television.
Be creative, again, to write a chronicle, it is estimated that one person gets one minute and 30 seconds (on the BBC site) to read a note. The idea is to hold, to the point, it is well written and has very precise data. We must grab the reader with video, audio and links. And that's up to other media.
PREPARATIONS ARE JOURNALISTS FOR NEW CHALLENGE?
The boys are better prepared than a person like me to these new challenges of digital media. They are native, we had to learn this technology. That is their language.
AND HOW HAS WRITTEN IN INTERNET?
with short paragraphs, direct sentences without many commas and many clauses, it is another generation that has learned to see the world through the media. The media narrative change, they are suited, and this is a revolution as agricultural and industrial.
